Positioning establishes how your product is perceived in the mind of the user. It sets your product apart, making it uniquely suited to meet the needs of your target customers. In Obviously Awesome , April Dunford takes a deep dive into the art and…
As product managers, we need to ensure the success and widespread adoption of our products. Therefore, it is essential for every product manager to understand the Technology Adoption Lifecycle. Familiarity with this model and knowing how to cross the …
