Platforms

4 Strategies to Combat New Entrants & Secure Market Dominance

In the fast-changing world of digital platforms, becoming the dominant player in the market is difficult when new competitors keep popping up. Take Facebook, for instance. It used its strong network of users to become the leading social media platform…

4 Potential scenarios encountered while introducing innovation

In the realm of high technology, the frequent introduction of new innovative technologies is a common occurrence. This prompts established players in various industries to revise their strategies, while new entrants develop strategies aimed at supplan…

3 Strategies to transform your Product into a Multi-Sided Platform

If I ask you to tell me the names of five top tech companies, what are the names coming to your mind? - Alphabet, Amazon, Facebook, Microsoft, and Apple, right? What is common between these firms? All these have multi-sided platforms. Multi-sided pl…

3 Challenges Faced by Two-Sided Platforms

A two-sided platform is like a marketplace that connects two different groups of people, where each group benefits from interacting with the other. For example, Magicbricks connects property owners with their property's prospective tenants or buye…

3 strategic shifts Platform Ecosystem has brought for Businesses

A platform provides an architecture to the following stakeholders for meeting and fulfilling their goals. Let’s understand the example of Android as a Platform Ecosystem. Producers are the creators of the platform economy. The numerous apps on Androi…

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