The PM Shelf

In your organization, is career growth and performance measured by “Did we ship?” instead of “Did it move the business or customer needle?” If so, the build trap is already set. The build trap occurs when companies measure success by outputs, such as …

As product managers, we often get lost in frameworks, OKRs, roadmaps, backlogs, Jira tickets, and sprint boards. Many of us believe that if our backlog is detailed enough and our roadmap clear enough, we’ll naturally build a great product. But some of…

As product managers, we’ve all seen vision statements glorified by leadership and created roadmaps that end up as nothing more than a list of features to ship. But are these truly strategy? The uncomfortable truth is that much of what we label as &quo…

As AI becomes more deeply integrated into our products, conversations about it are often clouded with jargon terms like transformers, RAG, fine-tuning, etc. As product managers, we’re expected to discuss AI features with engineers, explain them to sta…

As a product manager, you're constantly sharing ideas to address user pain points with the business team, developers, designers, and other stakeholders. Yet, only a few of those ideas resonate, most are forgotten or dismissed. In their book Made t…

As a product manager, do you find it challenging to navigate relationships with stakeholders - engineers, designers, analysts, business teams, etc? Being a great PM isn’t just about roadmaps, metrics, or OKRs. It’s about people - motivating them, list…

As a Product Manager, how often have you given 100% to delivering a feature, only to see it rolled back later due to low adoption or minimal impact on your North Star metric? Quite often, right? In his book Evidence Guided , Itamar Gilad introduces t…