The PM Shelf

In your organization, is career growth and performance measured by “Did we ship?” instead of “Did it move the business or customer needle?” If so, the build trap is already set. The build trap occurs when companies measure success by outputs, such as …

As product managers, we often get lost in frameworks, OKRs, roadmaps, backlogs, Jira tickets, and sprint boards. Many of us believe that if our backlog is detailed enough and our roadmap clear enough, we’ll naturally build a great product. But some of…

As product managers, we’ve all seen vision statements glorified by leadership and created roadmaps that end up as nothing more than a list of features to ship. But are these truly strategy? The uncomfortable truth is that much of what we label as &quo…

As a Product Manager, how often have you given 100% to delivering a feature, only to see it rolled back later due to low adoption or minimal impact on your North Star metric? Quite often, right? In his book Evidence Guided , Itamar Gilad introduces t…

Building great products requires a deep understanding of user needs and continuous iteration on solutions. In her book ‘ Continuous Discovery Habits ’, Teresa Torres outlines a process that a product trio — comprising a Product Manager, Product Desig…

As product managers, we need to ensure the success and widespread adoption of our products. Therefore, it is essential for every product manager to understand the Technology Adoption Lifecycle. Familiarity with this model and knowing how to cross the …

In the fast-changing world of digital platforms, becoming the dominant player in the market is difficult when new competitors keep popping up. Take Facebook, for instance. It used its strong network of users to become the leading social media platform…