The PM Shelf

As a Product Manager, how often have you given 100% to delivering a feature, only to see it rolled back later due to low adoption or minimal impact on your North Star metric? Quite often, right? In his book Evidence Guided , Itamar Gilad introduces t…

Building great products requires a deep understanding of user needs and continuous iteration on solutions. In her book ‘ Continuous Discovery Habits ’, Teresa Torres outlines a process that a product trio — comprising a Product Manager, Product Desig…

As product managers, we need to ensure the success and widespread adoption of our products. Therefore, it is essential for every product manager to understand the Technology Adoption Lifecycle. Familiarity with this model and knowing how to cross the …

In the fast-changing world of digital platforms, becoming the dominant player in the market is difficult when new competitors keep popping up. Take Facebook, for instance. It used its strong network of users to become the leading social media platform…

In the realm of high technology, the frequent introduction of new innovative technologies is a common occurrence. This prompts established players in various industries to revise their strategies, while new entrants develop strategies aimed at supplan…