The PM Shelf

In your organization, is career growth and performance measured by “Did we ship?” instead of “Did it move the business or customer needle?” If so, the build trap is already set. The build trap occurs when companies measure success by outputs, such as …

As product managers, we often get lost in frameworks, OKRs, roadmaps, backlogs, Jira tickets, and sprint boards. Many of us believe that if our backlog is detailed enough and our roadmap clear enough, we’ll naturally build a great product. But some of…