The PM Shelf

When developing a product or feature for users, one of our primary goals is to understand customer behavior. However, customers don’t always consciously know what they want or how they will use a product. In ‘ What Your Customer Wants and Can’t Tell Y…

When you're behind the wheel and notice a traffic light turn red, what's your immediate reaction? You slam on the brakes, right? However, in a game of chess, it's a different story. You take your time to plan your next move strategically. …

Remember booking train tickets on the old IRCTC website? The long loading time used to spoil the performance of the website. Good that they improved with time. As per a psychological principle called the Doherty Threshold, productivity soars when a …

Ever watched a Bollywood movie dance? There are a lot of background dancers wearing the same clothes, however, the protagonists stand out by wearing totally different colours. This aligns with Von Restorff Effect , a psychological principle coined b…

When I travelled from Guwahati to Tawang by road, it was an exhausting 3 days tour. However, the 2 days I spent in Tawang are one of the most memorable moments of my life. The same is the case with the usage of digital products. Users remember an expe…