The PM Shelf

How often did you use IRCTC to book train tickets in the past? Did you ever feel frustrated by the confusing website navigation and the excessive number of clicks? In his book “ Don’t Make Me Think ”, Steve Krug offers practical takeaways for creatin…

Remember booking train tickets on the old IRCTC website? The long loading time used to spoil the performance of the website. Good that they improved with time. As per a psychological principle called the Doherty Threshold, productivity soars when a …

Ever watched a Bollywood movie dance? There are a lot of background dancers wearing the same clothes, however, the protagonists stand out by wearing totally different colours. This aligns with Von Restorff Effect , a psychological principle coined b…

In the book, The Design of Everyday Things , Don Norman emphasizes how the user experience of a product is a crucial element for deciding the success or failure of the product. In this post, we bring 5 important lessons from the book that should be…

When I travelled from Guwahati to Tawang by road, it was an exhausting 3 days tour. However, the 2 days I spent in Tawang are one of the most memorable moments of my life. The same is the case with the usage of digital products. Users remember an expe…