The PM Shelf

How often did you use IRCTC to book train tickets in the past? Did you ever feel frustrated by the confusing website navigation and the excessive number of clicks? In his book “ Don’t Make Me Think ”, Steve Krug offers practical takeaways for creatin…

Building great products requires a deep understanding of user needs and continuous iteration on solutions. In her book ‘ Continuous Discovery Habits ’, Teresa Torres outlines a process that a product trio — comprising a Product Manager, Product Desig…

When developing a product or feature for users, one of our primary goals is to understand customer behavior. However, customers don’t always consciously know what they want or how they will use a product. In ‘ What Your Customer Wants and Can’t Tell Y…

Positioning establishes how your product is perceived in the mind of the user. It sets your product apart, making it uniquely suited to meet the needs of your target customers. In Obviously Awesome , April Dunford takes a deep dive into the art and…

As product managers, we need to ensure the success and widespread adoption of our products. Therefore, it is essential for every product manager to understand the Technology Adoption Lifecycle. Familiarity with this model and knowing how to cross the …

In the fast-changing world of digital platforms, becoming the dominant player in the market is difficult when new competitors keep popping up. Take Facebook, for instance. It used its strong network of users to become the leading social media platform…

When you're behind the wheel and notice a traffic light turn red, what's your immediate reaction? You slam on the brakes, right? However, in a game of chess, it's a different story. You take your time to plan your next move strategically. …