The PM Shelf

As a product manager, do you find it challenging to navigate relationships with stakeholders - engineers, designers, analysts, business teams, etc? Being a great PM isn’t just about roadmaps, metrics, or OKRs. It’s about people - motivating them, list…

As a Product Manager, how often have you given 100% to delivering a feature, only to see it rolled back later due to low adoption or minimal impact on your North Star metric? Quite often, right? In his book Evidence Guided , Itamar Gilad introduces t…

How often did you use IRCTC to book train tickets in the past? Did you ever feel frustrated by the confusing website navigation and the excessive number of clicks? In his book “ Don’t Make Me Think ”, Steve Krug offers practical takeaways for creatin…

Building great products requires a deep understanding of user needs and continuous iteration on solutions. In her book ‘ Continuous Discovery Habits ’, Teresa Torres outlines a process that a product trio — comprising a Product Manager, Product Desig…

When developing a product or feature for users, one of our primary goals is to understand customer behavior. However, customers don’t always consciously know what they want or how they will use a product. In ‘ What Your Customer Wants and Can’t Tell Y…

Positioning establishes how your product is perceived in the mind of the user. It sets your product apart, making it uniquely suited to meet the needs of your target customers. In Obviously Awesome , April Dunford takes a deep dive into the art and…