The PM Shelf

As product managers, we need to ensure the success and widespread adoption of our products. Therefore, it is essential for every product manager to understand the Technology Adoption Lifecycle. Familiarity with this model and knowing how to cross the …

In the fast-changing world of digital platforms, becoming the dominant player in the market is difficult when new competitors keep popping up. Take Facebook, for instance. It used its strong network of users to become the leading social media platform…

When you're behind the wheel and notice a traffic light turn red, what's your immediate reaction? You slam on the brakes, right? However, in a game of chess, it's a different story. You take your time to plan your next move strategically. …

In the realm of high technology, the frequent introduction of new innovative technologies is a common occurrence. This prompts established players in various industries to revise their strategies, while new entrants develop strategies aimed at supplan…

Amazon is one of the successful companies who redefined the world of retail, grew across the globe and has set high standards for operational excellence. The book " Working Backwards: Insights, Stories, and Secrets from Inside Amazon ", Co…

If I ask you to tell me the names of five top tech companies, what are the names coming to your mind? - Alphabet, Amazon, Facebook, Microsoft, and Apple, right? What is common between these firms? All these have multi-sided platforms. Multi-sided pl…

Starting and growing a new product could be an intimidating process for Product Managers. This could be due to n number of challenges like what to prioritize, how to measure progress, how to make decisions which would lead to growth, etc. In the boo…